Concept Research Branding Paper Generation Digital Design Outcome


Concept

Bemind is a app based project that was built and designed for people struggling with their mental health


UX Design

Branding

Prototyping




What is Bemind?

Bemind is an app that will help people deal with their emotions properly. Allowing the user to begin to bring attention to their emotions by allowing a platform to track and get control back into their lives. It is to help motivate people to seek wellness through tracking, fun activities and useful information. The app is therefore designed around the user and for the user. You can check out the website for bemind at Bemind Promotional Website

The Problem

Mental illness is at its highest in years. Our lives have become more complicated. Stress, depression, and anxiety are what most of us will suffer from. We have the technology to help but how to design it to help. People are often scared to talk about mental health due to the taboo that surrounds it. But if we bring more attention to it and create more outlets hopefully we can help people who are suffering.

The Solution

Creating a product or app that will help people deal with their emotions properly. Bringing attention to emotions and tracking emotions can help people get control back into their life. Also because I am not a mental professional there will be helplines and information for those suffering to get professional help. The first step is getting help. It’s an app to help people motivated to get help.

Reseach


Crazy 8s

For my major project, I was in full control and was able to pick the concept and idea. Complete freedom with this project was great but picking an idea was hard. I used the crazy 8s method to help myself start with an idea. I would recommend this method for people who find it hard to get started. I had so many ideas and picking just one was a challenge. I finally set with a mental health app that will be user-centered.



Survey

The process of bemind included a lot of desk research and data collection. As I was creating something that was for people suffering directly and indirectly from mental health, my research and data collection therefore must be ethically sensitive. By collecting qualitative data through surveys and questionnaires. From the acquired findings from the data collection I was able to learn how the user work.



Users

For my user research, I wanted to in-depth with how the user thinks, feels, and acts. By understanding user behaviors, needs, and motivations make for a user-centered product. Creating User Personas & Empathy Maps I can design for multiple users needs.

Branding

Naming Bemind, my though process was thesaurus. I was scrolling though thesaurus to see if I could see any words I could mix or collaboration of something, when I seen remind and I though of changing the R to a B to make it more personal like Be. Be Mind. To be one with yourself and be in tune with yourself. To be true to yourself and to be helpful to yourself. I wanted something that has got a relation to the mind and mental health.
I have went with this green colour. Green is a clean fresh colour which is what I want my brand to be clean and fresh. After researching into colour themes and colour theory I feel this is the best colour for the app and product.
Tone of Voice I wanted to show a calm and inviting feeling so people would be comformable using the app.

Paper Generation

The following stage in the process was beginning to draw out my ideas. I began with planning the design of the application and how the components would fit in together on my sketch book. Sketching before digital means I can do quick sketches to see what works best. Also with paper I wanted to explore and utilise the app via paper first so any feedback I receive I can change.
First Low-Fi wireframes.

Digital Design

Wireframes